• Investment protection by ensuring that sponsored athletes are clean both in and out of competition;
• Public relations partnerships with ACE showcasing the Sponsor's commitment to ethical behavior and fair play;
• Heightened consumer awareness of any Sponsor's brand and positioning as consumers return to view, participate and spend in sports currently mired in bad publicity; and
• Promotional opportunities with athletes who embody ethics and fair play as a lifestyle.

• manage event-day drug testing using our available collection, testing and reporting resources
• manage and participate in advertising, public relations and media campaigns in conjunction with our other programs

Educational Program - Pure Sport on a Level Playing Field
(ACE Speaker Series)

In addition to directly testing athletes, ACE provides additional sponsorship opportunities for your event by delivering in-demand, out-of-competition educational programs targeting athletes, sponsors and the public which positions races and sponsors as proactive in sport.

ACE standard deliverables include:

1. ACE produces and presents to riders, teams and team management.
2. ACE produces and presents to the Media and the Public.

Sample Agenda: Closed Presentation
Attendees: Sponsors, Dir. Sportif, Team Personnel and Riders
Panel Presentation (by topic)

• Economic consequences of athlete doping from sponsors/owners
• Race promoter perspective of economic consequences of athlete doping
• Medical and individual consequences of doping from ACE perspective
• Solution from ACE (includes ethics, fair play and effect on general cycling environment)

Open Presentation
Attendees: Media and the General Public
Panel Presentation (by topic)

• Anti-Doping 101: What you need to know to cover cycling accurately
• Science 101: What fans must know about anti-doping in cycling
• How fans can respond to a doping culture (ACE perspective and solution)
• Q&A opportunity (open-mic format for 30 min)
• Rider autograph and photo-op session follows presentation

Custom-fit programs are available upon request.